Games Licensing Group RACING & LIFESTYLE IP LICENSING Start a conversation
15 YEARS · LYON, FRANCE

We put iconic car brands behind the wheel of the world’s biggest games.

Games Licensing Group brokers automotive and lifestyle IP into video games, diecast, RC miniatures and ride-on vehicles — handling everything from first approach to final approval.

LICENSING CATEGORIES 05
01 Video Games
02 Diecast & Scale Models
03 RC Miniatures
04 Ride-On Electric Vehicles
05 Toys & Brick-Built Models

Latest

Recent cars from brands we represent.

RUF EHRA
RUF RUF EHRA
Rezvani Dune
REZVANI MOTORS Rezvani Dune
Liberty Walk Nissan GT-R R35 Type 2
LIBERTY WALK Nissan GT-R R35 Type 2
WORKING WITH
Microsoft Sony NetEase Krafton Gameloft Hutch Games Focus Entertainment Eden Games

What we license

One point of contact across every format a licensor’s brand can reach players and collectors in.

01 Video Games Racing and driving titles, mobile to console.
02 Diecast & Scale Models Collector-grade replicas and toy lines.
03 RC Miniatures Radio-controlled models built to brand spec.
04 Ride-On Electric Vehicles Kids’ electric ride-ons under licence.
05 Toys & Brick-Built Models Including LEGO-compatible brick sets.

Brands we represent

Directly-managed licensing mandates across performance and lifestyle automotive.

RUF Automobile German high-performance manufacturer.
Liberty Walk Japanese widebody & aero specialist.
AC Cars British heritage sports car marque.
Rezvani Motors American performance & off-road vehicles.
RWB Rauh-Welt Begriff — Porsche widebody culture.
Rocket Bunny TRA Kyoto — Japanese widebody kits.
Kimera Automobili Italian restomod maker of Lancia 037-inspired rally supercars.
Nilu27 V12 hypercar brand from ex-Bugatti/Koenigsegg designer Sasha Selipanov.
Ravage French widebody kit house for the Alpine A110.
Naran Automotive British limited-run hyper-coupé manufacturer.
Totem Automobili Italian restomod GT inspired by the Alfa Romeo Giulia.
Deus Automobiles Austrian-based bespoke sports car manufacturer.
Vision Automobiles French hypercar startup, biomethane-powered Le Mans-derived road car.
Alpha Motors American EV startup with retro-styled electric coupés.
Saleen American performance manufacturer & Mustang tuning house.
Gunther Werks American restomod house for air-cooled Porsche 911s.
Jannarelly French-Emirati maker of retro-styled roadsters.
David Brown Automotive British coachbuilder of modern-classic reinterpretations.

Beyond these direct mandates, Games Licensing Group has worked with automotive manufacturers across the board since the company was founded.

Manufacturers & retail partners

The toy, diecast and collectible manufacturers who bring these licenses to shelf.

Mattel Hot Wheels Matchbox LEGO Simba Dickie Majorette Solido GT Spirit IXO PCT

How a deal moves

We manage the full licensing process, from first negotiation to the finished product.

01 Negotiation & rights We approach the right studios and manufacturers and negotiate terms on the licensor’s behalf.
02 Guidelines & approval Every use of the brand runs through licensing guidelines and an approval process before it ships.
03 Integration check We check the final in-game or product integration against the licensor’s standards.
04 Reporting Ongoing licensing and royalty reports, so the licensor always knows where their brand is being used.

About Games Licensing Group

For 15 years, Games Licensing Group has turned automotive and lifestyle IP into licensing revenue — across video games, diecast, RC and ride-on vehicles. We work as the licensor’s representative, not a reseller: our fee is tied to the deals we close, not to the volume we move.

TRACK RECORD 15 years
BASED Lyon, France
MODEL Success-fee based

Ready to license your brand into games, toys and ride-ons?

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